Lifestyle Jewellery Business

Here is what sets us apart: sustainable service. Besides traditional retail, we offer something unseen in the jewellery industry: membership.

Sustainability is at the core of our rental and membership business model. Young people wear costume jewellery that costs around the same as our membership fee. But there are 2 issues:

First, costume jewellery lasts only a few occasions. It gets rusty and unwearable because the jewellery is not authentic gold.

Second, preferences change over time. Similar to clothes and relationships, we are hardly satisfied with any one thing for too long.

Dazzle is the solution. As a valued member, you gain access to a wide variety of 18K-gold jewellery that lasts a lifetime, but can be with you for a short time.

You can rent and return items for the next event, birthday celebration, or wedding banquet. You don't need hundreds of dollars to look good in an Instagram photo.

If you want to own something, buy it at a discount using your membership credits. If not, be ready to receive the next jewellery box at doorstep convenience.

Nothing is wasted as you can always pass the experience to the next member.

Start looking good - and different - in every occasion.